XXXIII. JAHRESTAGUNG - XXXIIIe COLLOQUE ANNUEL - XXXIII ANNUAL CONFERENCE
Intercultural Business
Communication:
Players, Strategies, Successes and Desirables
Specialised Language and Specialised
Action – Identities and Alterities
13-16
NOVEMBER 2008
Humboldt University, Berlin, Germany, Faculty of
Philosophy II;
LSK Specialised Intercultural Communication
The European Union has declared the year 2008 as the European Year of intercultural dialogue. This year’s Annual Symposium of the International Association Language and Business scheduled to take place at the Humboldt University in Berlin will at the same time also be the crowning event to end the Faculty’s activities within the scope of this European Year of intercultural dialogue.
First Announcement and Call for Papers
Intercultural business communication is a field on
which various players from the most varied sectors of society jointly exercise
their activities. Viewed historically, this can cover the entire spectrum from
the earliest barter practices and small merchants and the negotiating
requirements to achieve their aims through to the modern international economic
network of highly developed corporations with division of labour together with
their negotiation, contracts and marketing mechanisms. All of these processes
are intimately linked with and dependent upon language for communication,
cultural competence and translation skills. This symposium will address these
issues – encompassing history, the present time and the future.
Topics:
(1) Sociocultural dimensions
Strategies for knowledge transfer; intercultural communication under the aspect
of globalisation; business communication as the door-opener for intercultural
communication; interculturality and internationality as opportunity or problem;
business between cultures.
(2) Multilinguality –comprehension-in-the-field
The role of national and regional languages and of English – but not forgetting
German as well - in present and future intercultural business communication; the
European principle of multilingualism in intercultural business communication;
(3) Concepts and their sources
The history of intercultural business communication; prejudice, stereotype
patterns, collective images;
(4) Self-conception and practical implementation
Needs for future training in intercultural communication and compliance with the
Bologna process; learning aids: state-of-the-art, critical appraisal,
systematics; new media as information vehicles and to enable contacts
Target groups:
The organisers of this symposium cordially invite specialists in intercultural
communication from business, the language industry and from language and
translation management as well as
Scientists and specialists from such different disciplines as business sciences,
economics, marketing, history of economics, translation sciences, languages and
cultural studies, semiotics; corporate historians and archivists
Trainers and communication enablers from applied rhetoric and intercultural
communication at management level; trainers in intercultural communication;
Technical writers, translators/interpreters, terminologists;
Interested fellow specialists.
Proposals for papers for the symposium accompanied by a brief abstract (max. one
standard page) and a brief biography of yourself, including contact data, should
be submitted by 31 July 2008 to:
Manfred Schmitz, IALB Secretary
c/o Intertext Fremdsprachendienst e.G.
Greifswalder Str. 5
D-10405 Berlin
E-Mail: manfred.schmitz@intertext.de
Fax: +49 30 42101702
Organisers:
International Association Language and Business
Humboldt University, Berlin, Philosophical Faculty II,
LSK Specialised Intercultural Communication
Prof. Dr. Dr. h.c. Hartwig Kalverkämper
Hartwig.Kalverkaemper@romanistik.hu-berlin.de
Dr. Larisa Schippel
Larisa.Schippel@staff.hu-berlin.de